Listen to award-winning ELT business strategist and mentor Rachael Roberts, who has helped language professionals around the world develop their own businesses through her programme ‘Designed to Flourish’ and other work (https://earnlearnthriveinelt.com/). Rachael gave the closing plenary ‘Teaching at a turning point’ at the 2026 IATEFL conference in Brighton, which you can watch online at https://www.iateflconference.org/about-the-conference/plenary-recordings . In this episode, Ioana Cretu talks to Rachael about reactions to the plenary, the value teachers add, their obvious discomfort with visibility and marketing, and how economic fragility is such a source of anxiety in the world of ELT. The conversation is also about the paradigm shift that has become very clear since COVID and digitalization, and about directions forward that acknowledge the messiness and unpredictability of human interactions in the age of generative AI.